Company
See China your way. Leave the hard parts to us.
Homeground China is a licensed travel agency in Beijing. We back people who want to see China their own way: if all you need is a ticket, we book it; if you want a guide, you book one by the day; if you want to hand over the whole trip, one person looks after it from your first email until you fly home.
- 2003The year we started in travel
- 16People on the team
- 48Published private tours
- 3Languages on this site
Why you can count on us
Six things you can count on
One person, start to finish
From your first email until you fly home, the same planner looks after you. No hand-offs.
Always reachable
If anything comes up while you are in China, message us directly on WeChat or WhatsApp.
Our own guides and drivers
We assign guides and drivers ourselves and never pass your trip to another ground agency.
No shopping stops, no hidden costs
Every quote says exactly what it includes, and no itinerary has shopping stops.
A licensed travel agency
盛世美达（北京）国际旅行社有限公司, travel agency licence L-BJ10587, issued by the Beijing Municipal Culture and Tourism Bureau.
Pay the company, balance on arrival
A 30% deposit goes to the company's Alipay merchant account. The balance is paid after you arrive in China.
How much help
You decide how much help you need
Just one ticket
For sights that need a real-name booking, like the Forbidden City or the Terracotta Warriors, we book them with your passport.
Attraction ticketsA guide by the day
A licensed private guide, booked by the day, in Shanghai, Beijing, Xi'an or Zhangjiajie.
Private English-speaking guidesThe whole trip
Route, hotels, car, guide and tickets arranged together, and someone there for you once you are in China.
Full trip planning & ground support
Why we do this
A friend has come from afar.
We believe that the more people travel and meet, the fewer misunderstandings there are between them. The best way is to come and walk it yourself, and see the China where ordinary people live. What we do is help more people dare to travel that way.
Truth first
What a place is really like, what it costs and what we can't do: we tell you before you pay.
Hosted like a friend
Planned around your pace, your interests and the people you travel with, the way we would for a friend visiting home.
Feet on the ground
Homeground means home ground. China is ours: when something comes up, someone is here.
Where we work
Our home ground
Each one has a published city guide and private tours on this site.
Our story so far
How we got here
2003
Into the travel business
Ever since, we have worked in travel: domestic, outbound and inbound.
January 2025
Our Beijing agency is registered
盛世美达（北京）国际旅行社有限公司 is registered with the Changping District market regulator.
2025
Travel agency licence L-BJ10587
Licensed by the Beijing Municipal Culture and Tourism Bureau for domestic and inbound travel.
2026
homegroundchina.com goes live
City guides, travel advice and private tours in English, Chinese and Korean.
October 2026
Building the team
We start hiring travel advisors, guides and content staff across China.
Keep reading